Design, Branding, & Marketing Insights

5 Characteristics of a Good Logo

Logo is one of the most important brand elements. A unique and professional logo helps differentiate a business from the crowd of competitor. And any business without a good logo will find it difficult to compete effectively in our over-crowed business world.

Creating an outstanding logo is the first step to building an enduring brand. And while there are many online tools to create a logo, but if you want a logo that appeals to your target audience; you need the services of a professional logo designer.

However, a good logo isn’t about nice font, icon, shape, or friendly colour; but a unique identity mark that identifies a business or company.

Continue reading

10 Features of a Good Website

A website that generates quality leads and customers is the dream of every business. But building such site requires planning, strategy, and proper understanding of users and customers. It demands more than knowing how to use various web development tools, frameworks, and programming languages.

But when we talk about a good website, what are we really talking about? Are we talking about a site with nice layout, new fonts, fancy icons, slider, carousel, animations, etc.

While the above listed features are good to have features, it doesn't actually defines a good website. On this post, we're going to examine the key features of good website.

Continue reading

5 Principles Of Effective Content Marketing

Building a reputable and successful brand today requires effective content marketing. And in order to attract, engage and retain your digital audience; your must have an effective content marketing strategy.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Beside good product and exceptional branding, content marketing is one effective way to attract quality leads and customers to your business.

Continue reading

5 Importance of Branding in Business

A well-defined, consistent, and outstanding branding is one way to gain competitive advantage in a saturate market or niche.

Branding has a significant impact to how a product, services, or company is perceived by potential customers. It determines whether a potential customer will choose your product/ service or your competitor's.

The importance of branding in business and marketing ranges from helping a business stand out among competitors, improve products/ services perception, drive sales, and improve customers’ loyalty.

Continue reading

7 Ways to Improve your Search Engine Ranking

Improving your search engine ranking is one of most effective ways to drive traffic to your website and improve sales. And any company or business that doesn't have strong search engine presence, is loosing sight of an essential medium to generate quality leads and customers online.

Ranking top on search results is also one way an organisation or brand can improve awareness, credibility, and thought leadership.

On this post, we are going to consider 7 best ways to improve your search engine ranking on platforms like Google, Bing, and Yahoo.

Continue reading

5 Best Digital Marketing Strategies

Digital marketing is one of the best ways to improve brand awareness, generate leads, and boost sales. But with many strategies/ tactics to implement, choosing the best ones can be a hurdle. And while each strategy has its pros and cons, knowing the best strategy to use for your business can be a competitive edge.

On this post, we're going to look at 5 best digital marketing strategies any business or company can use create awareness, improve lead generation, and drive revenue. So whether you're starting out with online marketing or want know to know the best strategies to use in your digital marketing campaign, this article is for you.

Continue reading